Who am I?
Sales Coach & Strategist
I’ve been called a lot of things in my life, and “sales coach” is the one that seems to have stuck!
So who is this random Irish dude that claims to be a sales coach?
I'm a sales coach for two very specific kinds of people:
Founders who need to build/ improve their sales strategies in 12 weeks or less
B2B sellers who need to get better at booking meetings, running deals and understanding their customers
I work on 3 things with all of my clients
Mindset
Execution
Accountability
How did he become a coach?
What's the journey been like?
People usually come to me for help with:
Personalised outbound sales messaging
AI in Sales
Founder lead sales
Effective sales prospecting
Quickly converting leads into customers
Finding the “low hanging fruit” in your business
Customer journey mapping
Strategic sales processes
Sales Coaching
My coaching values
Having spent a long time in sales, here are some core sales values that I live by and that inform my coaching practice
My definition of Sales
The definition of sales is “the transfer of enthusiasm from one person to another”. If you’re not enthusiastic about what you sell, then nobody else can be either. The first person you need to sell your product/ service to is yourself.
Coaching VS Training
Training is about the transfer of information - tools, tactics and checklists that are used to go from A to B. But coaching is about changing behaviour - using what you already know to get better results.
It’s not about you
Sales isn’t about us as sellers, it’s about our customers. If we talk about ourselves, and focus on what we need, then we lose. But if we focus on the customer, who they are and what they need (not always what they think they need) then we’ll win.
Marketing VS Sales
Marketing is all about delivering one message to as many people as possible, regardless of circumstances. Sales is about delivering one message to one specific person and making it relevant to their specific circumstances.
A credit card and a pulse
If your definition of an ideal client is “someone with a credit card and a pulse”, then unfortunately you’re in the wrong business. We focus on being the best we can be for one specific niche, which means we have to be able to tell people “I’m not the right person for you”. Knowing exactly who we do & do not want to help, is key for success in sales.
An art and a science
Sales is both an art and a science. We use data and trend analysis to inform where we should spend our time. But at the end of the day, we’re dealing with human beings, so being able to communicate effectively with another human being is an art.
A lot of people are scared of sales
My vision is that my clients live a life without fear.
Not afraid of picking up the phone to make a cold call
Not afraid of asking for “just one small favour” from their customers
Not afraid of raising their prices to match the market
As a sales coach
I’m privileged to say that my work directly impacts the lives of the people that I support.
Their lives change, their behaviours change and how they see the world changes. They go from saying “I could never do that” to “how can I make that happen?”
What's the problem?
Most of my clients have limiting beliefs
They stop themselves from realising who they are and how much they can achieve. Sales coaching is one way to break down those beliefs
That’s the role I play
Services
Let's work together
There are so many different ways that I work with my clients! Whether you're building a business, selling software or just need more self-confidence, there's a way that I can help you.
B2B Sales Tactics Breakthrough session
Struggling with a specific sales challenge like cold calling or email replies? Book a once-off 45-minute session for tactical advice, clear next steps, and accountability.
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12-week founder-lead sales programme
Struggling with sales? In just 12 weeks, this founder-led programme helps you build a clear sales process, ideal customer profile, professional messaging, and tools to consistently generate leads—designed specifically for your business. Perfect for founders, first sales hires, or anyone who hates sales!
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Half-day sales strategy workshop
Give your small sales team the boost they need with hands-on workshops that create real, lasting change. Explore AI in sales, outreach strategies, customer journeys, and more.
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Not sure if I'm the right coach for you?
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